Grassroots Initiative of the Year

McDonalds – Fun Football Centres
Barclays – FA Girls’ Football School Partnership
Adidas & #MerkyFC
Utilita – Utilita Kids Cup
AO – Grassroots Football Investment
Steven Gerrard Academy – Degree Level Apprenticeships Initiative
Allianz UK – The Alliance Sports Fund
Synergy Car Leasing – Kick Back Scheme Nike
Partner Club Programme
Entain – Pitching In
Coca-Cola/Wells & Co. pubs – The Grassroots Football Fund

Outstanding Corporate Social Responsibility Award

Google Pixel
Scottish Power
Reflo
Three UK
Tesco
Standard Chartered
Carabao
Skechers
VISA
Vodafone

Equality, Diversity & Inclusion Award

Amazon
Adobe
Xero
JD Foundation
Sky Sports
Arnold Clark
VISA
FedEx
Vertu Motors x Birmingham City FC
The Premier League

Best Breakthrough Business

Football Careers
DAMAC Properties
Monzo
UberEats
Lidl
Midnite
Parimatch
United Airlines
Airwallex
Destination Sport

Best Fan Engagement

The Premier League
Chelsea FC & The Chelsea FC Foundation
LycaMobile & West Ham United Foundation
Panini
Real Madrid
Newcastle United x Sela
LiveScore
Brighton & Hove Albion
TikTok
EA Sports

Legal/Professional Services Team

Brabners
RPC
Farrer & Co
Farleys Solicitors
Penningtons Manches Cooper
Carson Kaye
Brandsmiths
Lawrence Stephens
Onside Law
Evelyn Partners

Sustainable Game Award

E.ON Next × The FA
Budweiser
Unilever
Xylem
Hibernian FC
Juventus FC
Ecotricity
Reconomy
FC Barcelona
Manchester City

Global Football Business

City Football Group
Saudi Public Investment Fund (PIF)
Eagle Football Holdings
The Friedkin Group
Fenway Sports Group
Tifosy Capital & Advisory
The Football Company
Sport Five
Red Bull Football
Fanatics

Best Social Media Campaign

Diversity Media Sales and Goals 4 Girls – It’s Her Game
The FA – Lionesses Women’s Euro 2025
EA Sports FC – Launch of EA FC 24
DAZN × TikTok – FIFA Club World Cup 2025
Tottenham Hotspur
Wolverhampton Wanderers F.C.- There is always somebody that will listen
FC Barcelona
Manchester United
Real Madrid
CBS Sports Golazo

Agency of the Year

PLG
Wasserman
New Era Global Sports Management
Gestifute
Unique Sports Group
CAA Stellar
AXIA Sports Management
Arena11 Sports Group
Agency CMG
Elite Project Group

Broadcast or Media Team of the Year

beIN Sports
DAZN
TNT Sports
Amazon Prime Video
Sky Sports
ESPN
CBS Sports
Goal.com
OneFootball
SPORTbible

Sponsorship or Partnership of the Year

Ipswich x +–=÷× Tour
Guinness x The Premier League
Volkswagen x La Liga and Liga F
Enilive x Serie A
BMW x AC Milan
Hill Dickinson x Everton Football Club
William Hill x SPFL
Crypto.com x UEFA Champions League
Unilever x UEFA Women’s EURO 2025
TECNO x AFCON

Game-Changer Award

Paul Barber OBE
Peter McCormick OBE
Anna Deignan
Alistair Mackintosh
Joan Laporta
Susan Whelan
Dr Steffen Merkel
Trevor Birch
Todd Boehly
Matthew Benham
Sharon Brittan

Football Industry Leader

Kyril Louis-Dreyfus
Michael Williamson
Nasser Al-Khelaifi
Ferran Soriano
Karren Brady
Gary Hughes
Angus Kinnear
Mark Ashton
Florentino Pérez
Darren Eales

Best Marketing Campaign

Spotify – Our Game, Our Sound
Persil – Every Stain Should be Part of the Game
Cadbury – Game Changing Wins
EA Sports & Uncommon Creative Studio – For The Club
Sky Bet – Not For Everyone. For The Fans
M&S – Eat Well, Play Well
Qatar Airways – One Year to Go
Adidas – You Got This
Pepsi – Refresh The Game
Hellmann’s & Wasserman – Be a BBQ Gamechanger

Women’s Football Impact Award

PepsiCo
Panini
Iberdrola / ScottishPower
Adobe
Agency CMG
Saudi National Bank
Euronics
Adidas
Xero
SHEIN

Brand of the Year

Etihad Airways
AXA
VISA
EE
EA Sports
Mastercard
Qatar Airways
Emirates
Panini
Barclays

Corporate Football Trailblazer

Liesel Jolly – VISA
Jamie Wood – Etihad Airways
Neil Hopkins – M&C Saatchi Sport & Entertainment
Luke Drake – Qatar Airways
Tom Corbett – Barclays
Heidi Savitt – EA Sports FC
Alex Green – Amazon Prime Video
Ellie Cross – Starling Bank
Liseli Sitali – Expedia
Ahmet Olmustur – Turkish Airlines

Football & Fashion Partnership Award

Dsquared2
Louis Vuitton
The C.P. Company
Off-White
Hugo Boss
Castore
Paul Smith
Dior
Y3
Stella McCartney

Football Industry Rising Star Award

Jason Jung
Andrew Irving
Farah Badran
Christina Taylor
Joe McLoughlin
James Marshall
Jack Mackreth & George Mansfield
William Bowyer
Andrew McGregor
Gemma Owen
Arianna Criscione