AXA
As Liverpool FC’s Official Training Partner and naming rights partner of the AXA Training Centre and AXA Melwood Training Centre, AXA has combined elite football with meaningful community impact. Through programmes promoting wellbeing, inclusion and participation, its investment demonstrates how long-term football partnerships can create lasting benefits for players, supporters and local communities.
Carabao
As title sponsor of the Carabao Cup, one of English football’s most prestigious knockout competitions, Carabao has consistently used its partnership to support football beyond the professional game. By investing in fan engagement and community initiatives, the brand continues to demonstrate football’s power to create positive social impact.
GoCardless
Through its investment in grassroots football, GoCardless has helped community clubs become more financially sustainable, allowing volunteers to spend less time on administration and more time developing players. Its support strengthens the foundations of the game, helping local clubs create opportunities for participants and communities across football.
Google Pixel
Google Pixel has brought supporters closer to the game through innovative technology and creative storytelling. As well as partnering with top clubs, Google Pixel champions the growth and visibility of women’s football. The brand continues to use its partnerships to celebrate inclusion, inspire fans and demonstrate football’s power to drive positive social impact.
Howdens
As a long-standing partner of The FA and supporter of grassroots football, Howdens continues to invest in initiatives that strengthen local clubs and communities. Through programmes that encourage participation and improve opportunities across the game, the company demonstrates the important role businesses can play in football’s long-term development.
Morrisons
Through partnerships including the Women’s Football Awards, supporting community football and healthier lifestyles, Morrisons has embraced football’s unique ability to bring people together. By investing in local initiatives that encourage participation and wellbeing, the retailer continues to use the power of football to create positive and lasting impact within communities.
Octopus Energy
Through innovative football partnerships and community-focused campaigns, Octopus Energy has used the game’s global reach to promote sustainability and social responsibility. By supporting initiatives that engage supporters while encouraging positive change, the company demonstrates how football can be a powerful platform for community impact.
ScottishPower
As Principal Partner of Scottish Women’s Football, ScottishPower has played a leading role in accelerating the growth of the women’s and girls’ game. Its investment has expanded participation, created new opportunities and reinforced a commitment to equality, community engagement and the future of football in Scotland. ScottishPower is also a flagship partner of the annual Women’s Football Awards.
Skechers
Since entering the football market, Skechers has rapidly established itself through partnerships with elite players, clubs and leagues while supporting initiatives that encourage wider participation in the game. Its growing commitment to football reflects a broader ambition to make the sport more accessible, inclusive and inspiring for future generations.
Visa
As a long-standing global partner of FIFA and UEFA Women’s Football, Visa has championed equality, participation and opportunity across the game. Through sustained investment in the women’s game and grassroots initiatives, the brand continues to inspire the next generation while demonstrating football’s ability to create meaningful social impact.